Tuesday, January 26, 2010
Friday, January 22, 2010
The Loyalty Program
How did we get suckered into the marketing? Who was the genius that came up with the affinity program?
I have become that person who won't buy it unless I'm getting some miniscule kick-back. Cashiers hate me. I whip out that debit card, but then insist they process it as credit - thereby forcing them to produce an extra slip of paper, await my signature - credit gives me kick-back points I can use for Barnes & Nobles gift cards.
I am at the point in my life where I now fly at least 4 times a year. Not impressed, you say? It's a big deal for me. And I'll pay $30 extra to get those onepass miles over a slightly more affordable route. By 2012, I should have my first free round-trip!
The hugest delimna is hotel loyalty. I have points with Hilton, Marriott, and Starwood. When I travel for the job, I don't have the control over where to stay, and I have nightmares over even a 5,000 point bank expiring due to non-use.
The one loser in my little consumerism game is Delta Airlines. I am one of those people who have always used their middle name, and several years worth of skymiles was accumulated with that name. New TSA guidelines show tickets must be issued with the name matching the identification, and my id has my first name, my middle name, and my last name. Do you think that the good people in Delta marketing were willing to change the name on my one pass mile from my middle/last name to first/middle/last name? HELL NO. So, bye-bye, Delta, hello, Continental!
I have become that person who won't buy it unless I'm getting some miniscule kick-back. Cashiers hate me. I whip out that debit card, but then insist they process it as credit - thereby forcing them to produce an extra slip of paper, await my signature - credit gives me kick-back points I can use for Barnes & Nobles gift cards.
I am at the point in my life where I now fly at least 4 times a year. Not impressed, you say? It's a big deal for me. And I'll pay $30 extra to get those onepass miles over a slightly more affordable route. By 2012, I should have my first free round-trip!
The hugest delimna is hotel loyalty. I have points with Hilton, Marriott, and Starwood. When I travel for the job, I don't have the control over where to stay, and I have nightmares over even a 5,000 point bank expiring due to non-use.
The one loser in my little consumerism game is Delta Airlines. I am one of those people who have always used their middle name, and several years worth of skymiles was accumulated with that name. New TSA guidelines show tickets must be issued with the name matching the identification, and my id has my first name, my middle name, and my last name. Do you think that the good people in Delta marketing were willing to change the name on my one pass mile from my middle/last name to first/middle/last name? HELL NO. So, bye-bye, Delta, hello, Continental!
Wednesday, January 13, 2010
Tuesday, January 12, 2010
Men are such peacocks
My new favorite show - "Conveyor Belt of Love".
Roosters, peacocks, bower birds, all males are the same. Love it, Love it, Love it!
Roosters, peacocks, bower birds, all males are the same. Love it, Love it, Love it!
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